Partnerships, Awareness and Collective Action |

Partnerships, Awareness and Collective Action

Africa’s blood shortage remains a critical barrier to healthcare, with voluntary donation rates still too low to meet demand. With support from Tanzania Red Cross Society, The Blood Drive Network, Bone & Blood Foundation, healthcare experts, governments, NGOs, and Kenya Blood Transfusion and Transplant Service(KBTTS), CoBA is fostering a sustainable blood system for Africa.  

Pints of blood collected
+ 0
Patients received life-saving transfusions
+ 0

Paint the Profile Red – A Youth-Led Digital Movement (June 2024)

To mark World Blood Donor Day, CoBA launched Paint the Profile Red a campaign that encouraged young people to use their voices and social media presence to advocate for blood donation. 

What We Did

Mobilized youth to share messages of gratitude and encouragement, inspiring more people to donate blood.

Amplified awareness by encouraging social media users to paint their profiles red with advocacy messages.

Educated communities on the importance of voluntary blood donation through digital storytelling.

Impact

Increased youth participation in blood donation drives across multiple countries.

Reached 1000+ people through digital advocacy, driving engagement.

Strengthened public awareness, fostering a culture of regular blood donation. 

What We Did

Mobilized Boda Boda riders and local communities to donate blood.

Used QR-coded flyers to help donors locate nearby blood banks easily.

Raised awareness about the importance of regular voluntary blood donation through digital advocacy.

Bridging the Holiday Blood Shortage: CoBA’s December 2024 Digital Campaign

The holiday season sees a surge in trauma- related emergencies, yet blood donation rates remain dangerously low. With Africa accounting for 16% of global road traffic fatalities, the need for a stable blood supply is more urgent than ever

Key Insights

Many potential donors lack information on where to donate.

Blood donation is still viewed as an emergency response rather than a consistent practice.

Digital tools effectively reach new donor groups, expanding access.

CoBA

Blood Drives

CoBA has supported and organised several blood drives with key partners including Red Cross-Tanzania and Kenya, Kenya National Blood Transfusion Services , Blood Drive Network-Nigeria, United Asians Network and Don Bosco Church-Nairobi among others.

Impact

Improving blood supply and availability by strengthening local blood reserves

Promoting voluntary donation by raising awareness and fostering a culture of giving

Strengthening healthcare partnerships between organisations and the public

Saving countless lives through the many pints collected

Partnerships, Awareness and Collective Action in Pictures

Screenshot 2024-07-05 at 03.49.11
Screenshot 2024-07-05 at 03.49.19
Screenshot 2024-07-05 at 03.49.26
Screenshot 2024-07-05 at 03.49.33
Screenshot 2024-07-05 at 03.49.39
Screenshot 2024-07-05 at 03.49.45
Screenshot 2024-07-05 at 03.49.52
Screenshot 2024-07-05 at 03.50.05
Screenshot 2024-07-05 at 03.50.43
Screenshot 2024-07-05 at 03.50.48
Screenshot 2024-07-05 at 03.50.55
Screenshot 2024-07-05 at 03.53.44
Screenshot 2024-07-05 at 03.54.10
Blood Donation Save Lives (1)
Blood Donation Save Lives (2)
Blood Donation save lives 4
Blood Donation save lives.
Donate Blood Save Lives
Donate Blood Save Lives
IMG-20240619-WA0239
IMG-20240619-WA0104
IMG-20240619-WA0097
IMG-20240619-WA0103
IMG-20240619-WA0099

Policy, Advocacy and Thought Leadership

We'd love to hear from you

Contact Us