Partnerships, Awareness and Collective Action |
Partnerships, Awareness and Collective Action
Africa’s blood shortage remains a critical barrier to healthcare, with voluntary donation rates still too low to meet demand. With support from Tanzania Red Cross Society, The Blood Drive Network, Bone & Blood Foundation, healthcare experts, governments, NGOs, and Kenya Blood Transfusion and Transplant Service(KBTTS), CoBA is fostering a sustainable blood system for Africa.


Paint the Profile Red – A Youth-Led Digital Movement (June 2024)
What We Did
Mobilized youth to share messages of gratitude and encouragement, inspiring more people to donate blood.
Amplified awareness by encouraging social media users to paint their profiles red with advocacy messages.
Educated communities on the importance of voluntary blood donation through digital storytelling.
Impact
Increased youth participation in blood donation drives across multiple countries.
Reached 1000+ people through digital advocacy, driving engagement.
Strengthened public awareness, fostering a culture of regular blood donation.

What We Did
Mobilized Boda Boda riders and local communities to donate blood.
Used QR-coded flyers to help donors locate nearby blood banks easily.
Raised awareness about the importance of regular voluntary blood donation through digital advocacy.
Bridging the Holiday Blood Shortage: CoBA’s December 2024 Digital Campaign
Key Insights
Many potential donors lack information on where to donate.
Blood donation is still viewed as an emergency response rather than a consistent practice.
Digital tools effectively reach new donor groups, expanding access.
Blood Drives
Impact
Improving blood supply and availability by strengthening local blood reserves
Promoting voluntary donation by raising awareness and fostering a culture of giving
Strengthening healthcare partnerships between organisations and the public
Saving countless lives through the many pints collected
Partnerships, Awareness and Collective Action in Pictures
























Policy, Advocacy and Thought Leadership
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Contact Us
- (+254) 704-838-150
- secretariat@cobaafrica.org
- 5th Floor New Rehema House, Westlands, Nairobi - Kenya