On World Blood Donor Day, CoBA launched an empowering initiative to rally youth across Africa in advocating for blood donation awareness. The campaign, themed “Paint Your Profile Red,” aimed to inspire young leaders to promote and highlight the life-saving benefits of blood donation. Throughout the campaign, youth from various African regions enthusiastically participated by creating posters and sharing their personal insights on the importance of blood donation and becoming a donor. They also emphasized on the vital role blood plays in maintaining health and well-being. This collaborative effort not only increased awareness but also sparked a grassroots movement dedicated to saving lives through regular blood donation. Together, we are shaping a future where the youth actively contribute to improving and enhancing healthcare on a global scale.